Featured Research
Flagship Report

The Alignment Illusion: Why 60% of B2B Deals End in "No Decision"

Original research revealing the hidden disagreement that stalls complex decisions. Based on analysis of 1,200+ B2B sales cycles, strategic planning decisions, and M&A evaluations across 8 industries.

Why "everyone agrees" is the most dangerous phrase in enterprise decisions
The 8 Universal Criteria where committees silently diverge
The FOMU Effect: how fear of messing up keeps objections invisible
Quantified cost of misalignment across AI, consulting, and RevOps
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Research Library

More Research

Deeper dives into specific industries and decision patterns. All reports available by request.

AI Industry 28 pages

The Decision Intelligence Gap: Why AI Platform Evaluations Stall

Why 73% of enterprise AI pilots fail to reach a decision — and the systematic approach to fixing it before evaluation begins.

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Consulting 22 pages

The Alignment Imperative: Why Consulting Firms Win or Lose Before the Proposal

How AI commoditized analysis and why stakeholder alignment is now the only durable differentiation for consulting firms.

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RevOps 25 pages

The No-Decision Crisis: Why RevOps Can See Every Stage of the Funnel Except the One That Matters

$500K+ in GTM tech tells you what buyers are doing. It doesn't tell you whether the committee is actually aligned.

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Research 32 pages

The FOMU Report: Quantifying How Fear of Messing Up Distorts Group Decisions

Original research on the psychology of committee silence and its measurable impact on decision quality across industries.

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M&A 20 pages

M&A Due Diligence: The $4M Question Nobody Asks

How financial due diligence misses the integration risk that lives inside department-level stakeholder assumptions.

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Framework 18 pages

The 8 Universal Criteria: A Framework for Measuring Committee Alignment

The definitive guide to the eight axes where every complex decision breaks down — and how to measure consensus across all of them.

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